Our Story

Discover the heart behind our charity. Learn about our journey, mission, and the impact we're making in the world.

Victoria Dunford

Founder of MAD-Aid

Born and raised in Moldova, and has a firsthand understanding of the impact that any help to this country can have on its people. During her time working in the NHS, she observed the amount of furniture and equipment that was being disposed of each day, and she couldn’t help but think about how wonderful it would be for these items to end up in poorly equipped hospitals in Moldova, where rusty and wire beds were still commonplace. When she shared this idea with her husband John, he responded by saying, “If anyone can do it, it’s you.”

Without a second thought, Victoria began speaking to hospitals, hospices, and other healthcare providers both in the UK and in Moldova, and within months, MAD-Aid was formed, with a board of five trustees.

Since then, Victoria has continued to push herself and MAD-Aid to the limit. She was the first Moldovan to receive the British Empire Medal from Queen Elizabeth II, and has won many other medals and awards. She has been described as ‘a force of nature’, and often a ‘MAD woman’, but her can-do attitude combined with her passionate vision with children and people at the heart of everything are what has made MAD-Aid special.

MAD-Aid in Motion: A Visual Journey

Experience the heart of MAD-Aid through our inspiring video. Dive into our mission, impact, and the stories that drive us forward.

From Inspiration to Impact: The MAD-Aid Journey!

During their first delivery of hospital beds, wheelchairs, and other much-needed aid, Victoria and John were overwhelmed by the magnitude of the needs that they encountered.

John even said, “It’s beyond our capabilities.” However, all of that changed when they met Alexandru, a boy who had received his first wheelchair at the age of nine, even though he was born with cerebral palsy. When Alexandru looked at them with his innocent eyes and said, “Thank you for my wheelchair – now I can see the trees outside, not just the leaves from my bedroom window,” Victoria and John knew that they had to keep going.



As John pointed out, they had a choice, but many of the people they were helping did not. They could not stop while they had the opportunity to Make A Difference. It didn’t matter if they were only able to help one Alexandru, or two or three – every single child deserved a chance at a better life.

Eleven years later, MAD-Aid is still going strong, having delivered over 1,200 wheelchairs and provided much-needed aid to people in isolation. They have also recycled tons of aid and even built a model complex that provides services to hundreds of disabled children each year as well as a top quality care home for the elderly. Many pieces of health and social care legislation have been adopted or updated by the government of Moldova as a result of our work over the years.

During the COVID pandemic, Mad-Aid stepped in and used Victoria’s logistical experience and global network to help both the UK and Moldova. Her language and logistics skills have also proved handy helping thousands of Ukrainian displaced people from day one of the war. Providing aid and support to those still in Ukraine, those sheltering in Moldova, and those arriving in the UK.

Although Victoria and John are still at the helm, they now have the support of seven trustees, a dedicated group of volunteers, ambassadors and a small team.


Imagining a Better Tomorrow: The MAD-Aid Vision

A world in which everyone has pathways to health, education, social services, safety, and equal opportunities.

The MAD-Aid Mission: Empowering Lives, Transforming Communities

At MAD-Aid, our mission is simple yet profound: to empower lives and transform communities. Through the provision of essential aid, including wheelchairs and vital services, we're making a tangible difference in the lives of those in need. Join us as we continue our journey of compassion, of Making a Difference
Disability Support
Provide support and resources for disabled individuals, including equipment, education, and socio-medical services, to help them achieve their full potential.
Advocacy
Acknowledge and address systemic inequalities and work towards policies, programs, and practices that provide equal opportunities and access.
Sustainable Development
Promote recycling, reusing, and repurposing in medical and specialized equipment.
Inclusivity
Ensure that the vision includes everyone, regardless of race, gender, ethnicity, religion, sexual orientation, physical/mental ability, or socio-economic status.
Emergency Relief
Respond quickly to emergencies and provide immediate aid such as food, shelter, and medical supplies to those affected in a fair way.
Collaboration
Only by working together with public and private partners and stakeholders can we maximize impact and create lasting change.

The MAD-Aid Timeline

Explore the milestones and key moments in MAD-Aid's journey of Making a Difference. From humble beginnings to impactful initiatives, trace the timeline of our organization's dedication to serving communities in need.
Events

2013

Mission is simple yet profound.

Download report
Events

2014

Mission is simple yet profound.

Download report
Events

2016

Mission is simple yet profound.

Download report
Events

2017

Mission is simple yet profound.

Download report
Events

2018

Mission is simple yet profound.

Download report
Events

2019

Mission is simple yet profound.

Download report
Events

2020

Mission is simple yet profound.

Download report
Events

2021

Mission is simple yet profound.

Download report
Events

2022

Mission is simple yet profound.

Download report
Events

2023

Mission is simple yet profound.

Download report
Events

2024

Mission is simple yet profound.

Download report
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • 2019
  • 2020
  • 2021
  • 2022
  • 2023
  • 2024