Our Story

As the founder of MAD-Aid, Victoria Dunford was born and raised in Moldova, and has a firsthand understanding of the impact that any help to this country can have on its people. During her time working in the NHS, she observed the amount of furniture and equipment that was being disposed of each day, and she couldn’t help but think about how wonderful it would be for these items to end up in poorly equipped hospitals in Moldova, where rusty and wire beds were still commonplace. When she shared this idea with her friend John, he responded by saying, “If anyone can do it, it’s you.”

Without a second thought, Victoria began speaking to hospital, hospice, and other healthcare providers both in the UK and in Moldova, and within months, MAD-Aid was formed, with a board of five trustees. During their first delivery of hospital beds, wheelchairs, and other much-needed aid, Victoria and John were overwhelmed by the magnitude of the needs that they encountered. ohn even said, “It’s beyond our capabilities.” However, all of that changed when they met Alexandru, a boy who had received his first wheelchair at the age of nine, even though he was born with cerebral palsy. When Alexandru looked at them with his innocent eyes and said, “Thank you for my wheelchair – now I can see the trees outside, not just the leaves from my bedroom window,” Victoria and John knew that they had to keep going.

As John pointed out, they had a choice, but many of the people they were helping did not. They could not stop while they had the opportunity to make a difference. It didn’t matter if they were only able to help one Alexandru, or two or three – every single child deserved a chance at a better life.

Eleven years later, MAD-Aid is still going strong, having delivered over 1,200 wheelchairs and provided much-needed aid to people in isolation. They have also recycled tons of aid and even built a model complex that provides services to hundreds of disabled children each year. Many legislation were adoped or change during last few years in Moldova to help those in need.

Victoria stepped in and used all network across the globe and her logistical experience to help during covid in Uk and in Moldova.

Her language skills and logistics also proven handy to help thousands of Ukranian displaced people offering shelter from day one from war and aid in Moldova and Ukraine, and many services to those arriving in UK.

Although Victoria and John are still at the helm, they now have the support of seven trustees, a dedicated group of volunteers, ambasadors and small team.


Who We Are

Our team in the United Kingdom is quite small, consisting of our founder and CEO, two team members, six trustees, and a handful of dedicated volunteers who step forward to help with various tasks and events.

On the ground in Moldova, we support a team of 38 who deliver the aid brought in from the UK throughout the country and work providing social services  in Phoenix Complex.

Victoria Dunford
Founder and CEO

Awarded Civic Medal in 2015 by the president of Republic of Moldova. 

Awarded British Empire Medal in the Queen’s 2017 New Year Honour list for services to children with special needs in northern Moldova.

Author of Get MAD! The Life and Times of a Madwoman

Ann Lewis

Chair of the board of trustees. Retired leadership coach and former human resource director in the non-profit sector.

“MAD-Aid makes a huge difference to many people’s lives in Moldova and elsewhere by getting just the right help to just the right people. I love being part of that work.”

Peter Lewis
Chair of the Trustees

A chartered engineer; played a significant technical role in bringing digital TV to Europe. CEO of Receiver Research Ltd.

“Moldovan people have suffered for centuries because of political interference and occupation by other countries. Moldova has now been a free independent democracy for about a quarter of a century but it has been a struggle for them to rebuild the social fabric that the people deserve. Those of us who can help, should.”

Iurie Bivol

Born in Moldova, moved to England in 2001. Founder and CEO of Ocavia Limited and TAX Ace.

“Since joining MAD-AID I have discovered that giving is probably the most rewarding act you can do in your life; it recharges the spirit within us, which is priceless.”

Veacelav Neaga
Trustee / Tresure

“I am involved in MAD-Aid, because I enjoy seeing the children we help progress, and the way they see life.

They inspire us and we support them.”

Patricia Jones

“I visited Moldova after being invited to become and trustee and bring my expertise.  Every help I can give, I know is going to help where is most needed.

Paulo Moffat

“I visited Moldova many times and my desire is to help as much as I can to improve the country as whole and offer better opportunities for their people.

Join us

We warmly welcome individuals with the necessary skills to join our charity and make a difference. Whether you are interested in becoming a trustee, volunteering your time, or being part of our dedicated team, we encourage you to reach out to us without hesitation. Your expertise and commitment can contribute significantly to our mission, and we would be grateful for your involvement. Please don’t hesitate to contact us and explore the meaningful ways you can be part of our charitable efforts.

Charity work is only possible with a lot of help from our friends.

MAD-Aid enjoys the great fortune of working with amazing and generous supporters and partners. Please spend a few moments to learn a little about them. They too are helping to make a real difference to children and families in need around the world.


BR Accounts
British Embassy in Chisinau
Child Aid
CWUHA– Communication Workers Union Humanitarian Aid
Cornelius UK
Excel Manufacturing
Foundation of Vlad Plahotniuc Edelweiss
Island Mobility
Moldova Embassy in London
Moldova Not Forgotten
Moldova AID
Ocavia Limited
Sandown Rotary
Shanklin Rotary
St Marys Hospital
Sustainable Partners
Swiss Agency for Development and Cooperation
Tony Hawks
Tax Ace

Trusts and Foundations

Angela Merkel Memorial Fund
Chalk Cliff Trust
CB & HH Taylor 1984 Trust
Ford Britain Trust
Open Gate Trust
Southern Charitable Trust
The Casey Trust
The Pat Newman Trust
Toy Trust

The Canning Trust

Lund Trust